32 Red Affiliates
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No Negative Rollover

We zero any negative commissions each month so you don`t lose out.

Fast Payments

We aim to process your monthly commission within 7 working days.

Detailed Reports

Our stats update hourly, giving you all of the statistics you need.

Earn in 3 Easy Steps

  • Signup
    • Click here to register with 32Red Affiliates. It`s quick and easy and takes less than 5 minutes.

  • Start Promoting
    • Promote any or all of our gaming products. Use our cutting edge affiliate tools to help optimise your account.

  • Start Earning
    • Get up to 35% commission on the revenue generated by your referred players every month and enjoy our fast, efficient payments.

  • Like any other business, we respect our brand. It is our identity, something for players to recognise us by.  We have spent a lot of time, money and effort to build a strong brand and we would like you, as an affiliate, to join us in respecting it.


    When using our brand, whether it is a logo on your site, a mention in an article online or anywhere for that matter, we would like you to stick to a few simple rules.  They're not complicated, they won't cause you any inconvenience, just a few simple rules like using '32Red' and not '32 Red', the correct font where necessary and a few guidelines on how we would like our logo presented.  All of which is covered in our brand guidelines document.  We've even included additional information that may help you in understanding what makes us tick.


    Please take a few moments to read through our brand guidelines, you can download them here: www.32redplc.com/media-centre/32Red_BrandGuidelines_231013_aff.pdf

  • 32Red are proud to announce that they have topped an independent Casino Support Quality Audit released today by etruvian consulting. The audit examined 16 of the biggest operators in gaming, using a mystery shopper approach to gather anonymous data in a wide range of scenarios typical of an online casino player requiring assistance.

    The results saw 32Red top of the charts with an overall score of 8.8/10, with response times and product knowledge in responses from their player support team recognised as being key areas where they leave competitors such as William Hill, Ladbrokes, 888 and Bet365 long in the distance.  

    David Coleman, leading the project for etruvian commented: “The audit results indicate that the management team and the front line staff at 32Red both hold a firm belief and commitment to putting the customer first. 32Red demonstrated again why they deserve, and have received multiple awards over the last decade.”

    After winning the assessment with a strong margin, CEO Ed Ware commented on 32Red’s success: “Customer service is at the very heart of everything we do at 32Red and today’s recognition of that is a testament to all the hard work and dedication from our staff. We focus all our attention on ensuring that we deliver a ‘second to none’ player experience and we will continue to invest in this area to maintain our market leading proposition.”   

    The full independent report, breaking down the results from all 16 online casinos can be found here.

    About 32Red

    32Red is part of 32Red Plc, an industry leader in online gaming based in the British overseas territory of Gibraltar. Fully licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.

    32Red offers a wide range of gaming products including 32Red Casino, 32Red Poker, 32Red Online Bingo and 32Red Bet.  32Red Plc is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange in September 2005.

    About etruvian Consulting

    Established in 2010, etruvian consulting is an independent subsidiary in the same group as PokerStrategy.com that works with iGaming operators to overcome common industry issues such as declining life time values, ineffective customer & affiliate services and loyalty driving campaigns.

    Since beginning operations, the consulting team has worked closely with many of the top tier gaming providers, with a focus on customer experience optimisation as a means to generate a competitive advantage.